Last updated: 11/09/2025

1. Data Controller Information

Company: Golfist.cz

Address: [Company Address]

Email: privacy@golfist.cz

Phone: [Company Phone]

Data Protection Officer: dpo@golfist.cz

2. Personal Data We Collect

Account Information:

Name and contact details (email, phone, address)
Account credentials and preferences
Purchase history and order information

Service Information:

Golf fitting measurements and preferences
Custom printing specifications and designs
Communication records and support requests

Technical Information:

IP address, browser type, and device information
Website usage data and analytics
Cookies and similar tracking technologies

3. Legal Basis for Processing

Contract Performance: Processing necessary to fulfill orders, provide fitting services, and deliver custom printing.

Legitimate Interest: Improving our services, website analytics, and customer support.

Consent: Marketing communications, non-essential cookies, and promotional offers.

Legal Obligation: Tax records, accounting requirements, and regulatory compliance.

4. How We Use Your Data

Process and fulfill your orders for golf equipment and services
Provide personalized club fitting and equipment recommendations
Execute custom printing and embroidery services
Communicate about your orders, appointments, and account
Improve our website, products, and services
Send marketing communications (with your consent)
Comply with legal and regulatory requirements
Prevent fraud and ensure website security

5. Data Sharing and Third Parties

We may share your personal data with:

Service Providers: Payment processors, shipping companies, and IT service providers
Golf Equipment Manufacturers: For warranty claims and product support
Analytics Providers: Google Analytics and similar services (anonymized data)
Legal Authorities: When required by law or to protect our rights

We never sell your personal data to third parties for marketing purposes.

6. Data Retention

Account Data: Retained while your account is active, plus 3 years after closure

Order History: Kept for 7 years for tax and warranty purposes

Marketing Data: Until you withdraw consent or 2 years of inactivity

Website Analytics: Anonymized data retained for 26 months

Support Records: Kept for 3 years after case closure

7. Your Rights Under GDPR

You have the following rights regarding your personal data:

Right of Access: Request a copy of your personal data
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion of your data (subject to legal requirements)
Right to Restrict Processing: Limit how we use your data
Right to Data Portability: Receive your data in a structured format
Right to Object: Opt-out of marketing and certain processing activities
Right to Withdraw Consent: Remove consent for data processing

To exercise these rights, contact us at privacy@golfist.cz

8. Cookies and Tracking

We use cookies and similar technologies for:

Essential Cookies: Required for website functionality and security
Analytics Cookies: To understand website usage and improve performance
Marketing Cookies: For personalized advertising (with your consent)
Preference Cookies: To remember your settings and preferences

You can manage cookie preferences through your browser settings or our cookie consent banner.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

SSL encryption for data transmission
Secure servers and regular security updates
Access controls and staff training
Regular security assessments and monitoring
Incident response procedures

10. International Data Transfers

Your data may be transferred to and processed in countries outside the EU/EEA. We ensure adequate protection through:

European Commission adequacy decisions
Standard Contractual Clauses (SCCs)
Certification schemes and codes of conduct

11. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from children under 16 without parental consent. If you believe we have collected such data, please contact us immediately.

12. Changes to This Policy

We may update this privacy policy periodically. We will notify you of significant changes via email or website notice. The "Last updated" date at the top indicates when changes were made.

13. Contact Information

For privacy-related questions or to exercise your rights: